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Tag Lines, Slogans and Messaging…Oh, My!

You should develop a tag line/slogan for your business and/or brand. Your tag line should be more than a catchy saying. It should be a statement and reason WHY your customers should buy from you, trust...

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CREATING A LOGO vs CREATING BRANDING – Explaining A Misconception

We would like to take a look at something many small business owners talk about, and really hone in on something we think is very important. You can create a “Logo” … or … you can create Branding....

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10 Brand Visibility Tips for Small Businesses (or…How to Be a Big Fish in a...

Today’s blog is a Guest Blog for Circle Marketing by Susan Newman, CEO, Susan Newman Design, Inc. Susan is also the founder of Broadcast Louder, which is a business learning website which features...

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Branding and Marketing Differentiators with Lisa Steadman and WooHoo Radio...

Recently, Circle Marketing’s founder and managing director, Louis Tanguay, was asked to appear on Lisa Steadman’s WooHoo Radio Show! Lisa’s a ball of energy and excitement, and she’s always full of...

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ESPN.com Re-Design FAIL

We’ve seen it before. Re-Design Fails by large companies which result in such a backlash that they have no choice but to return to the “old” design. Remember The Gap logo? The $800,000 2012 London...

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The FedEx Logo – Branding At It’s Best

You have seen the FedEx logo before many times. You may have even noticed the tiny arrow hidden in there. You have seen the colors. Maybe you like it, maybe you think it’s boring, maybe you think it’s...

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Branding A Company for Strategic Growth

Designer and brand expert (and Google Analytics addict) Susan Newman started doing interviews about branding and positioning on her Branding You Better website. There’s a new one every few weeks or so,...

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Marketing Collateral – No Such Thing As A “Throw Away” Item

Have you ever thought to yourself, “Hey, I don’t need to spend a lot of money on this piece of marketing collateral, because all I’m going to do it give 1,000 of these away. They’re throw away items,...

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