Tag Lines, Slogans and Messaging…Oh, My!
You should develop a tag line/slogan for your business and/or brand. Your tag line should be more than a catchy saying. It should be a statement and reason WHY your customers should buy from you, trust...
View ArticleCREATING A LOGO vs CREATING BRANDING – Explaining A Misconception
We would like to take a look at something many small business owners talk about, and really hone in on something we think is very important. You can create a “Logo” … or … you can create Branding....
View Article10 Brand Visibility Tips for Small Businesses (or…How to Be a Big Fish in a...
Today’s blog is a Guest Blog for Circle Marketing by Susan Newman, CEO, Susan Newman Design, Inc. Susan is also the founder of Broadcast Louder, which is a business learning website which features...
View ArticleBranding and Marketing Differentiators with Lisa Steadman and WooHoo Radio...
Recently, Circle Marketing’s founder and managing director, Louis Tanguay, was asked to appear on Lisa Steadman’s WooHoo Radio Show! Lisa’s a ball of energy and excitement, and she’s always full of...
View ArticleESPN.com Re-Design FAIL
We’ve seen it before. Re-Design Fails by large companies which result in such a backlash that they have no choice but to return to the “old” design. Remember The Gap logo? The $800,000 2012 London...
View ArticleThe FedEx Logo – Branding At It’s Best
You have seen the FedEx logo before many times. You may have even noticed the tiny arrow hidden in there. You have seen the colors. Maybe you like it, maybe you think it’s boring, maybe you think it’s...
View ArticleBranding A Company for Strategic Growth
Designer and brand expert (and Google Analytics addict) Susan Newman started doing interviews about branding and positioning on her Branding You Better website. There’s a new one every few weeks or so,...
View ArticleMarketing Collateral – No Such Thing As A “Throw Away” Item
Have you ever thought to yourself, “Hey, I don’t need to spend a lot of money on this piece of marketing collateral, because all I’m going to do it give 1,000 of these away. They’re throw away items,...
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